Your TrackingIs Broken.I Fix It.
If your traffic is growing but profit doesn't make sense, your tracking is lying. I fix attribution across ads, affiliates, email and organic so you know what actually makes money.
Session identified: New visitor
What I Actually Do
I fix the systems behind your numbers so you can make confident decisions. You'll know which channels make money, where attribution breaks, and what to scale next, without guessing.
Revenue Attribution (Truth Layer)
Make GA4, UTMs, and events match real revenue across channels.
- →GA4, events, UTMs and revenue mapped end-to-end
- →Affiliates, email, organic, paid and partners connected to cash
- →Every click, signup and sale tied back to the source
- →No more blind spots between traffic and money
Profit Clarity
See what's working, what's wasting money, and where to double down.
- →Cohorts, LTV, churn and partner performance
- →Channel profitability tied to actual dollars
- →Month-over-month clarity on what's improving
- →Simple calls on where to cut or double down
Decision Dashboard
One place to review MoM performance with numbers you can trust.
- →One view for revenue, traffic and funnels
- →Retention, growth health and channel mix
- →Live numbers without spreadsheet chaos
- →Everything you need to make real decisions
Who I Work With
- →SaaS/subscription, DTC, or any business with real traffic
- →Single-channel or multi-channel (ads, affiliates, email, organic)
- →Founders who want profit clarity and clean reporting
- →Teams scaling spend and need numbers they can trust
If your traffic looks good but revenue feels unpredictable, I'm the person you need.
Core Ways I Help Founders
Step 1: Revenue Attribution Fix
This is the starting point. I repair analytics and attribution so revenue matches reality across channels.
- →GA4 setup & repair
- →Attribution alignment across channels
- →Affiliate & partner wiring
- →Funnel verification end-to-end
- →Revenue mapping from click to cash
Pricing: $800 (includes up to 3 traffic sources)
Additional sources: $250–$400 each, depending on complexity
Final scope is confirmed during the $100 diagnostic.
Step 2: Growth Infrastructure (Optional)
Only after Step 1 is clean.
Setup + strategy only. Not day-to-day media buying.
- →Meta pixel + Conversions API setup and verification
- →Google Ads conversion tracking and event mapping
- →TikTok pixel & event setup (if relevant)
- →Domain verification, event deduplication & iOS priorities
- →Proper UTM structure across all platforms
- →Custom audiences (buyers, leads, LALs, engagers, cohorts)
- →Retargeting and funnel architecture (ToF / MoF / BoF)
Pricing:
Meta, TikTok, or similar complexity: $700
Google Ads or similar complexity: $1,000
(per platform)
Step 3: Custom Founder Dashboards
Give your team one place to see revenue, channels, funnels, MoM performance, retention and LTV.
- →One view for revenue, traffic and funnels
- →Retention, growth health and channel mix
- →Live numbers without spreadsheet chaos
- →Cohort analysis and channel performance
- →Everything you need to make real decisions
Pricing: Custom dashboards: $2,500–$4,000+
(depends on data depth, retention, and LTV requirements)
Tracking Diagnostic
A simple diagnostic where I identify what's broken in your tracking and give you a clear roadmap to fix it.
What you get:
- →Full review of your traffic, analytics, and attribution
- →Tracking gaps identified across every source
- →Clear fix roadmap (nothing lingers)
Certifications & Stack
Ready to Stop Guessing Your Numbers?
If you don't fully trust where your revenue comes from, the $100 diagnostic is the fastest way to fix that.